Car owners want a tyre that offers both superior comfort and confident maneuverability. We challenged Bridgestone engineers to develop a performance tyre to complement the world's finest automobiles.

The result is the Turanza T001.

Bridgestone innovations in tyre technology give drivers superb control over high performance saloons, while considering the environment. The computer optimized used design also delivers grip, optimal wet braking and a luxurious silent ride.

Closed-ended side branches in the Turanza T001's tread grooves create tiny "Helmholrz", silences that capture and absorb noise.
Bridgestone optimally tunes these grooves to significantly dampen tyre noise.